Arte Moreno was introduced as the third owner in franchise history in May 2003. As leader of the club, Arte's impact was immediate. Moreno has guided the Angels with a large market approach, leading to five A.L. West Division championships and 10 consecutive seasons drawing over three million fans, resulting in a combined home attendance of over 32 million. Over the past several years, his support of the Baseball Operations Department has culminated in the key free-agent signings of three-time N.L. MVP Albert Pujols, 2010 A.L. MVP Josh Hamilton, 2004 A.L. MVP Vladimir Guerrero, 2005 A.L. Cy Young Award winner Bartolo Colon, nine-time Gold Glove outfielder Torii Hunter, 2009 World Series MVP Hideki Matsui and two-time A.L. All-Star C.J. Wilson.
During Arte's tenure, the Angels organization has been among the industry's best in the areas of Player Development and Scouting. His dedication to the Angels farm system has paid dividends in its development of several key players including the 2012 A.L. Rookie of the Year and 2012 A.L. All-Star Mike Trout, three-time A.L. All-Star Jered Weaver, 2012 A.L. All-Star Mark Trumbo and 2011 A.L. All-Star Howie Kendrick, among others. The Angels' minor league affiliates have reached the playoffs 33 times while capturing 21 division titles and six league titles. The Angels' farm system posted winning records in eight of the last 10 seasons (2003-05-06-07-08-09-10-11) and was named "Minor League Organization of the Year" in 2003 by The Sporting News and 2007 "Farm System of the Year" by the Minor League News.
Arte's focus is balanced between baseball, business operations and the fan experience. In 2009, the Angels were voted the number one franchise in professional sports in "Fan Value and Experience" by voters in a fan poll by ESPN the Magazine. Since the inception of the rankings, the Angels have ranked in the top three among MLB teams for 10 consecutive seasons (2003-2012). On March 15, 2012 at the LA Sports Awards at Club Nokia, Moreno was honored with his second Los Angeles Sports Executive of the Year award (also 2005). The prestigious award is presented by the LA Sports Council "to celebrate the greatest moments of the year in sports in the Los Angeles/Orange County area." In 2005, Time Magazine selected Moreno as one of the 25 Most Influential Hispanics in America.
Since purchasing the Angels in 2003, Arte and his wife Carole have also spent nearly a decade strengthening the club's commitment to the local community. In January 2004, the Morenos established the Angels Baseball Foundation. The Foundation concentrates on the investments in education, health care, arts and sciences, and community-related youth programs throughout the region, in addition to providing children the opportunity to experience baseball and its positive attributes. To date, the Foundation has distributed more than 3.3 million dollars in grants to various programs within Southern California. In 2010, the Angels were privileged to host their third All-Star Game in club history (1967 & 1989). In conjunction with the Major League Baseball All-Star Legacy Fund, the Angels and the Angels Baseball Foundation provided over two million dollars to groups and projects in 2010, including a significant portion directed to the renovation of softball fields at Anaheim's Pioneer Park into the MLB Angels All-Star Complex. The Foundation has touched more than 3,000 organizations by regularly donating tickets, memorabilia and ballpark experiences to the various groups and fundraisers.
In addition to his responsibilities with the Angels and various committees within Major League Baseball, Arte was also a member of the Little League Foundation Board of Trustees, which assists Little Leagues in all 50 U.S. states and more than 70 other countries with more than 2.7 million participants. In the mid-80s, Arte was among a group who owned the former Single-A Salt Lake Trappers of the Pioneer League. Under his group's ownership, the Trappers went on to win three championships. He was later an original investor in the Arizona Diamondbacks (the 2001 World Series Champions) and a former part owner of the NBA's Phoenix Suns.
A native of Tucson, Ariz., Arte served his country in Vietnam as a member of the U.S. Army. After his tour of duty, he attended the University of Arizona, graduating with a Bachelors of Science degree in Marketing.
Carole was born in Reno, Nev., and moved often as the daughter of a career Air Force man. She spent much of her youth in Fredonia, Kan., and went on to earn a degree in Journalism from the University of Kansas. Her favorite charities include the Boys & Girls Clubs, St. Vincent de Paul, Big Brothers Big Sisters and Fresh Start Womens Foundation.
The Moreno family is also active in their own philanthropic efforts. They established the Moreno Family Foundation, which supports non-profit organizations focusing on youth and education. They are the parents of three children.
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